Cookie Policy

Last Updated and Effective Date: June 4th, 2025

This Cookie Policy describes how Buoyant uses and discloses Personal Information captured by cookies and similar tracking technologies such as pixels (collectively, “Cookies”).

To manage how Cookies collect, use, and disclose your Personal Information, you can update your privacy preferences by clicking on the cookie icon on buoyant.io.

For more information about our privacy practices, please review our Privacy Policy. Terms that are defined in this Cookie Policy have the same meaning as in our Privacy Policy, unless this Cookie Policy specifies differently.

Table of Contents

1. What Are Cookies?
2. Types of Cookies
3. What Types of Information Do Cookies Collect?
4. How Do We Use Cookies?
5. How to Manage or Delete Cookies
6. Changes to this Cookie Policy
7. Contact Us

1. What Are Cookies?

Cookies are small data files that are placed on your device and set by us or by third parties when you visit a website or other online service. In addition to cookies, we may use other technologies that are similar in function, such as pixels, local or web storage, and embedded scripts.

• Pixels: Also called web beacons, or “clear gifs,” and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gathers information about your interaction with that website or email. Because of their small size, they are not visible. Pixels can also enable us and third parties to place cookies on your browser.
• Local or Web Storage: Local or web storage refers to other places on a browser or device where information can be stored. It includes both your own device storage and browser cache.
• Embedded Scripts: An embedded script is a programming code that is designed to collect information about your interactions with the Services, such as the links you click. The code is temporarily downloaded onto your device, is active only while you are connected to the Services and is deactivated or deleted after you are no longer connected.

We use the term “Cookie” throughout this Privacy Policy to cover all these technologies.

You can find more information about cookies at: www.allaboutcookies.org.

2. Types of Cookies

Cookies are often described by who created and placed them and how long they last. Types of Cookies generally include the following:

• Persistent Cookies and Session Cookies
  
  • Persistent Cookies: A persistent Cookie stays in your browser and will be read by us when you return. A persistent Cookie helps us recognize you as an existing user, so it is easier for you to return and interact with the Services.
  • Session Cookies: A session Cookie is temporary and enables you to move from page to page on the Services and allows information that you enter to be remembered. A session Cookie is deleted when you close your browser or after a short time.
• First-Party Cookies and Third-Party Cookies
  
  • First-party Cookies: These are Cookies set by the publisher of the website or online service you are visiting. First-party Cookies may be set either by us or by a service provider at our request.
  • Third-party Cookies: These are Cookies that are set by a party other than the publisher of the website you are visiting.

3. What Types of Information Do Cookies Collect?

Cookies collect different types of information depending on the type of Cookie and its purpose. Some examples of information that may be collected by Cookies when you use the Services include:

• The pages or features you visit within the Services;
• The buttons you click on the Services;
• The date and time you visit the Services;
• The amount of time you spend on the Services;
• The IP address used to connect your device to the internet; and
• Your device (such as computer, mobile phone) and connection information such as your browser type and version and operating system.

4. How Do We Use Cookies?

We use Cookies for purposes such as providing content or features on the Services, helping us remember you and your preferences, and improving your user experience by making the Services more efficient and relevant to you. We, our service providers, and/or agents acting on our behalf, use the following persistent and session Cookies (which may be first-party or third-party Cookies) on the Services:

• Strictly Necessary or Essential Cookies: These Cookies are essential because they enable the Services to work properly, and they cannot be disabled. Without these Cookies, some of the Services cannot be provided. These Cookies do not gather information about you for advertising purposes. For example, these Cookies are used to:
  
  • Remember the information that you fill in when performing certain activities on the Services;
  • Pass information from one page to the next, for example when filling out forms;
  • Read your browser and device settings to optimize the display of the Services;
  • Identify misuse of the Services;
  • Load the Services uniformly to maintain accessibility; and
  • Authenticate users and prevent fraud.
• Functional Cookies: We use functional Cookies to remember your choices so we can tailor the Services to provide you with enhanced features and personalized content. For example, these Cookies can be used to remember your name or preferences on the Services. We do not use functional Cookies for online advertising. While these Cookies can be disabled, this may result in less functionality during your use of the Services. For example, we use these Cookies to:
  
  • Provide you a personalized experience, such as remembering how you have customized the Services;
  • Remember the information that you fill in when performing certain activities on the Services; and
  • Store your preferences such as language and location.
• Performance or Analytics Cookies: These Cookies help us understand how the Services are being accessed, used, or are performing. These performance or analytics Cookies may collect information about the content you view, what websites you visit immediately before and after visiting the Services, and your system and geographic information. The information generated by these Cookies will be transmitted to and stored by the applicable analytics services. For example, we may use performance or analytics Cookies to:
  
  • Maintain and continually improve the Services;
  • Keep track of the number of visitors to the pages within the Services;
  • Keep track of the length of time that each visitor spends on the pages within the Services;
  • Determine the order in which a visitor visits the various pages or features within the Services;
  • Identify performance issues with the Services; and
  • Assess which parts of the Services need improvement.
• Advertising Cookies: These third-party cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. Advertising cookies are usually placed by advertising platforms that work with other organizations to deliver personalized experiences to you. These cookies are used to:
  
  • Keep track of how you interact with the advertisements that we serve;
  • Keep track of which advertisements you have already been shown so that you are not always shown the same ones;
  • Keep track of how many visitors click on the advertisement; and
  • Improve reporting on campaign performance.

5. How to Manage or Delete Cookies

You can exercise your preferences concerning Cookies served on the Services by taking the steps outlined below.

• Cookie Manager: To review your preferences regarding Cookies, you can update your privacy preferences by clicking on the cookie icon on buoyant.io.
• ‍Browser Settings: You may alter the Cookie settings in your browser settings at any time. You may accept all or only certain Cookies. If you disable Cookies in your browser settings, however, you may find that certain sections of the Services will not work.
  
  • First-Party Cookies: If you do not want Cookies placed on your device, you can adjust the setting of your Internet browser to reject some or all Cookies and to alert you when a Cookie is placed on your device. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools,” or “Edit” settings). While adjusting your browser setting can prevent the future placement of Cookies, it does not remove existing persistent Cookies.
  • Third-Party Cookies: Browsers also allow you to block third-party Cookies using the steps described above for first-party Cookies.

• Preferences Tools: There are several services available that can assist you with managing your Cookie preferences, including industry groups, standards associations, and tools provided by the Cookie providers and social media sites. Please note that we have no affiliation with, and are not responsible for, third-party websites.
  
  • Global Privacy Control and Privacy plug-ins: You can block cookies used for interest-based ads by installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin and configuring them to block third-party cookies/trackers. For more information, please visit https://globalprivacycontrol.org.
  • Google Ads: You may opt out or customize the ads you see from Google at https://adssettings.google.com/anonymous?ref=mac-hub&hl=
  • ‍Google Analytics: You may download the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.‍
  • DAA: You may use the Digital Advertising Alliance (“DAA”) consumer choice tools to apply opt-outs to interest-based advertising and other applicable uses of web-viewing data by DAA participating companies by visiting http://optout.aboutads.info/?c=2&lang=EN#completed
  • ‍NAI: You may also manage opt-outs through the Network Advertising Initiative (“NAI”) opt-out tool at http://optout.networkadvertising.org/?c=1. ‍
  • Web Beacons and Pixels: You may avoid web beacons and pixels by disabling the functionality that allows remote images to load in your email account and refraining from clicking on any links in email messages.

Opting out through these mechanisms does not block all online advertising. You will continue to receive generic advertisements.

To learn more about how to manage Cookies and opt-out of Cookies being placed on your devices, please visit www.allaboutcookies.org.

6. Changes to this Cookie Policy

We may update this Cookie Policy from time to time. When we update this Cookie Policy, we will revise the “Last Updated and Effective Date” at the top of this Cookie Policy and post a link to the updated Cookie Policy on the Services. Changes to this Cookie Policy are effective when they are posted. If we make any material changes, we will provide you with notice as required under applicable law. Please review this Cookie Policy periodically to ensure you are aware of any such changes.

7. Contact Us

If you have any questions about this Cookie Policy or our privacy practices, please contact us at privacy@buoyant.io or by writing to us at:

Buoyant, Inc. 548 Market St, PMB 43038, San Francisco, CA 94104-5401

Attn: Legal Department

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