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linkerd install --crds | kubectl apply -f -linkerd install --set license=$BUOYANT_LICENSE | kubectl apply -f -

Why the future of the cloud will be built in Rust

by Buoyant CTO Oliver Gould

Typography

The Buoyant brand uses only one font: Gilroy. It's clean, geometric design balances precision and approachability, making it a natural fit for the Buoyant brand.

Our typography system is built for simplicity and clarity, making it easy to establish visual hierarchy across both UI and printed materials.

Gilroy main character set

AaBbCcDdEeFf
GgHhIiJjKkLl
MmNnOoPpQqRr
SsTtUuVvWwXx
YyZz1234
67890.,;
#%{ }&@+-

Font-weights

We limit usage to four approved weights to strike the right balance between flexibility and consistency. This focused approach reduces visual noise, reinforces a clear hierarchy, and helps create a cohesive, recognizable brand presence across both digital and printed materials.

Light 300

"Linky the lobster weaves through 12 chatty services, sniffs @traffic, traces #latency, and seals it all with a $linkerd zero-trust grin."

Regular 400

"Linky the lobster weaves through 12 chatty services, sniffs @traffic, traces #latency, and seals it all with a $linkerd zero-trust grin."

Medium 500

"Linky the lobster weaves through 12 chatty services, sniffs @traffic, traces #latency, and seals it all with a $linkerd zero-trust grin."

Semi-bold 600

"Linky the lobster weaves through 12 chatty services, sniffs @traffic, traces #latency, and seals it all with a $linkerd zero-trust grin."

Isotype – standalone balloon icon

The isotype (balloon icon) may be used on its own in specific, approved contexts:

🚫 Don'ts

Avoid common mistakes like altering colors, stretching the logo, or adding effects—these compromise brand consistency and recognition. Here are some examples: